Аннотация
The development of new information and communication technologies and their utilization in everyday lives and especially the involvement of new generation in the usage of these technologies for communication, for entertainment, for education, and other activities has raised a real problem of distracting of young generation from necessary information for professional and intellectual development. In this chapter, the influence of social networks on higher institution students' academic performance is considered. There is a trial to build analytical models and estimate the degree of social networks impact on student academic performance by using GPA grades. The problem of involvedness of young people in social networks and its impact on the study process and academic performance brought concern towards the quality of professional development in the Central Asian region. As it is a sustainable development provided by the country's economy, the educational system directly depends on younger generation's interest in study and wellbeing.