Аннотация
The article considers Contingent Valuation Method (CVM) which is used to estimate economic values for all kinds of ecosystem and environmental services. The contingent valuation method involves directly asking people, in a survey, how much they would be willing to pay for specific environmental services. This method was applied for visitors of the State National Nature Park “Burabay” where 350 respondents were asked. In some cases, people are asked for the amount of compensation they would be willing to accept to give up specific environmental services. Five steps of application of CVM were used: to define the valuation problem; to make preliminary decisions about the survey itself, including whether it will be conducted by mail, phone or in person, how large the sample size will be, who will be surveyed, and other related questions; the actual survey design; the actual survey implementation; to compile, analyze and report the results.