Аннотация
Research purpose. The research analyzes the causes and impacts of land degradation in Kazakhstan, focusing on its economic and environmental consequences. The study explores potential solutions for mitigating land degradation and promoting sustainable land use practices. Methodology. The study utilizes a combination of comparative, systemic, and dialectical approaches. The comparative method examines land degradation trends across different regions. At the same time, the systemic approach provides a holistic view of the interdependencies between land use practices, climate change, and socio-economic factors. The dialectical method helps to understand the dynamic interactions and long-term consequences of land degradation. Originality/Value of the Research. This research contributes to understanding land degradation in Kazakhstan by incorporating innovative approaches such as ecological branding as a driver of sustainable land management. The study also highlights the importance of transitioning to a green economy as a key strategy for mitigating land degradation and achieving sustainable development goals. Findings. The study outlines the key stages of land degradation in Kazakhstan, identifying the main contributing factors and regions most affected. The findings emphasize the need for integrated land management practices and the adoption of sustainable solutions to combat land degradation. Recommendations are provided for policy interventions to restore degraded lands and promote sustainable agricultural practices.