Аннотация
In modern society there is an acute problem of self-realization of people who possess remarkable intellectual potential, since their creative abilities, generally remain unsatisfied. The issue can be solved on the base of Internet of Things (IoT) concept, by making different tools for indoor creativity (such as 3D-printers which provide building useful products, knitting machines with embedded artificial intelligence, etc.). It is proved that solving the problem of self-fulfillment has crucial meaning both for development of science and art, as right in this case social sustainable demand for development of science and art arises. In the absence of a distinct social demand development of science and art, these areas of human activity can develop only with the help of state support, which significantly degrade their efficiency (also in purely economic terms). Key words: the fourth technological revolution, digital society, citizen’s self-fulfillment, artificial intelligence, creativity, neural networks, bureaucracy