Аннотация
This study offers a comprehensive analysis of rural tourism management in Kazakhstan, employing innovative mixed-methods frameworks (PEST, SNW, and stakeholder analysis) to identify key challenges and opportunities.It provides actionable insights for sustainable rural tourism development in transition economies, emphasizing the role of government policies, network partnerships, and integration with agricultural practices.The authors examine the current state of rural tourism at the macro (national level), meso (regional rural tourism associations and networks), and micro (individual enterprises) levels.The study's mixed approach combines quantitative surveys, qualitative interviews, and focus group discussions.While Kazakhstan's rural tourism sector benefits from favorable natural and cultural resources, it faces significant challenges, including limited infrastructure, seasonal fluctuations in demand, and poor integration of local stakeholders.The PEST analysis determines opportunities, such as technological advances and lower inflation, while threats include political instability and high credit costs.The SNW analysis shows strong potential for sustainable growth leveraging government programs and local partnerships but highlights weaknesses, such as the lack of branding and marketing strategies.The study proposes a sustainable management model emphasizing network partnerships, government support, and the integration of rural tourism with local agricultural activities.To achieve long-term success, policymakers must focus on enhancing financial accessibility, workforce training, and digital transformation, ensuring that Kazakhstan's rural tourism sector becomes both competitive and sustainable.These results contribute to a broader understanding of rural tourism management in transition economies.