Аннотация
The purpose of this study is to theoretically substantiate the pedagogical mechanisms for the transmission of family traditions from generation to generation in the context of digitalization and globalization, to determine their structural and content model and to determine their effectiveness in the modern socio-cultural space. The research methodology, methods of systematic, structural functional and comparative analysis were used. In addition, a theoretical review of the scientific literature was carried out, methods of pedagogical modeling, survey, observation and qualitative analysis of empirical data were used. The study is carried out on the basis of ethnopedagogical and cultural bases. As a result of the study, the main pedagogical mechanisms for the transmission of family traditions were identified: cultural continuity, education through role models, targeted use of digital communication tools, interactive educational technologies and social partnership. Effective forms of promotion of national values in the digital environment have been proposed. The trends of digitalization and globalization change the content and forms of family traditions, but in the case of systematic organization from a pedagogical point of view, it makes it possible to preserve the continuity of national values. The key factor is the interaction of the family and educational institutions. Keywords: digitalization, globalization, family traditions, pedagogical mechanisms, ethnopedagogy, cultural continuity, national values, digital environment.