Аннотация
This book chapter examines the challenges and opportunities confronting the tourism industry in Kazakhstan in light of the pandemic and its aftermath. Through a detailed exploration of the evolving tourism landscape, the chapter reveals emerging trends and shifts in tourist behavior. Notably, it highlights a notable transition towards residential tourism and wellness-focused travel, indicating changing preferences in the post-pandemic era. The research's originality lies in its comprehensive analysis of statistical and literary sources, providing valuable insights into the scale of the crisis facing Kazakhstan's tourism industry. Furthermore, the chapter discusses new opportunities and challenges arising from this significant ordeal for the entire tourism market. It underscores the accelerated processes of digitalization in tourist services and the active integration of modern technologies as critical factors in adaptation. Kazakhstan's tourist industry has shown significant room for expansion in the globalized world, underscoring the need for creative solutions to counteract the COVID-19 pandemic's widespread disruption of the world travel and tourism industry. The chapter also looks at specific government assistance programs for the nation's tourism industry, emphasizing how successful these programs could be in helping the industry make a respectable transition out of its current condition.