Аннотация
Thisarticleexaminestheproblemofmultimediatechnologiestakenasareferencesourceofstudents’assimilationoftheethniccomponentinthecontentofahighereducationalinstitution.ThearticlepresentsadefinitionoftheconceptofMultimedia,videocontent.Therehavebeenclassifiedworksofresearchersonthistopicinthearticle.Theauthorscomprehensivelyconsideredamethodofmultimediatechnologies,whichisusedasameansofimprovingandexpandingthehorizonsofteenagers,students,andindividualordinarypeople.Thegoalsandobjectivesaredefinedandtheauthorsformulatedscientificforecastoftheresearchtopic.Ithasbeenstudiedtowhatextenttheinfluenceoftheenvironmentinwhichhegrewupaffectstheformationof personality. There were analyzed scientific works and documentaries. Some of them were presented as atable,matrix,figure.Theconceptof«Zheruyyk»hasbeenstudiedbytheauthors.Therewasgivenevidencethatitis thedriving force tobecome«Mangilik El».Thehistoryoftheobjectsincludedintheall-republican,Pavlodarregional,districtlistofintegralgeography,and images of 70 objects were presented to students studying in the specialty of pedagogy and psychology,and to the audience of the republic as a whole. This corresponds to the concept of territory –one of the ethniccomponents that we identified in our research work. Having analyzed the historical, ethnonymic, toponymic,andanthologicalfeaturesoftheseobjects,weprovedthereasonforitslocationamongtheethniccomponents.We have analyzed that the most effective mechanism for introducing the ethnic component into the contentof university education is multimedia technology.After all, video products are the most important social tooltoday. This method attracts the attention of students and easily assimilates the ethnic component in them. Inthis context, it is established that the multimedia approach has a great impact not only on university students,but also on the viewer as a whole. Their views have expanded thanks to the information received from thevideo content, influencingtheir consciousnessand thinking.He provedhis practicalwork onstudents andthe rating of the program on the YouTube channel «Gulsara Malikova».It was analyzed that modern innovationsthat have brought a new response to society should be reflected and make changes in the field of pedagogicalscience