Аннотация
The goal of this concise guide is to explain business economic analysis tools, often perceived as complex, in a simple and accessible way. Creating a business plan is not a particularly difficult task, at least at its basic level. Business planning is fundamental for all types of businesses: an entrepreneur must always know what they want to achieve and how to achieve it, with a tool that helps assess their idea. The main problem is that many aspiring entrepreneurs do not know how to create a proper business plan that effectively structures ideas, evaluates the market, and attracts funding. Objective: To provide a straightforward and clear guide for creating an effective business plan that covers all key aspects, including market analysis, strategy, financial planning, and risk assessment. Methods: The study utilized the analysis of existing business plans, practical recommendations from experts, and examples of successful companies. Result: The research outcome is a step-by-step guide to help entrepreneurs independently develop a high-quality and well-structured business plan.