Аннотация
This study is aimed at a comprehensive analysis of the effectiveness of using artificial intelligence (AI) tools in the process of forming professional competencies of future design specialists in higher education. The relevance of the research is driven by the digital transformation of the educational environment and the need to train specialists capable of effectively using modern technologies in their professional activities. The purpose of the study is to determine the impact of artificial intelligence on the quality of project-based activities of students in -related fields. The research methodology is based on a quasi-experimental design. The study involved 120 students divided into control and experimental groups. The experiment was conducted over one academic semester. The experimental group used artificial intelligence tools (generative models, prototyping and analysis systems), while the control group was taught using traditional methods. The evaluation of results was carried out based on indicators of quality, originality, and task completion time using statistical analysis methods. The results of the study demonstrated a statistically significant increase in the quality of project-based work by 27%, a reduction in task completion time by 32%, and an increase in originality by 18%. A strong positive correlation between the level of AI usage and the quality of project outcomes was identified (r = 0.68). The scientific contribution of the study lies in the empirical confirmation of the effectiveness of artificial intelligence based on objective quantitative indicators. The practical significance of the research consists in the possibility of integrating the results into educational programs for training design specialists.