Аннотация
This article analyzes the current state of domestic trade in Uzbekistan, the factors affecting its efficiency, and the ways to modernize the trade system under the conditions of a digital economy. The study explores the dynamics of internal market development, the implementation of digital technologies, support measures for small businesses, and the importance of innovative approaches. The paper proposes key directions to improve efficiency, including infrastructure development, expansion of e- commerce platforms, and enhancement of digital management systems.