Аннотация
This article examines the impact of social media, with a particular focus on Instagram, in fostering foreign language communicative competence. It discusses how digital platforms have transitioned from personal communication tools to effective educational resources. The study highlights Instagram’s role in language learning, emphasizing its ability to support intercultural communication, enhance vocabulary, improve grammar, and promote real-world language application. By facilitating direct interactions with native speakers and providing authentic content, Instagram enriches the educational process. A survey conducted among university students explored their perspectives on using Instagram as an educational tool. Findings indicate that while Instagram contributes to developing language skills, its influence on motivation and community varies. Some students report increased engagement and interaction, while others encounter difficulties staying focusedю The study recognizes Instagram as a valuable platform for integrating language practice into daily routines, making learning more interactive and engaging. It underscores the growing importance of social media in modern education, particularly in enhancing foreign language skills and creating a dynamic and accessible learning environment.