Аннотация
The study of the interaction of creative industries and social media in Kazakhstan in the context of digital transformation is an urgent topic. The relevance of the topic is due to the need to integrate creative industries into the digital economy in order to increase their competitiveness and popularize national culture. The main scientific problem lies in the lack of knowledge of the mechanisms of adaptation of creative industries to social media and digital technologies. The purpose of the study is to identify key trends, problems and opportunities for interaction between creative industries and social media, as well as to offer recommendations for their effective development in Kazakhstan. Various methodologies have been used to comprehensively analyze the interaction between social media and creative industries. In particular, the theoretical and analytical method can be called as the main methods. The domestic and foreign scientific works on this topic are considered. In addition, the quantitative research method was used. In it, the development of creative industries was represented by quantitative indicators. As a result of the research, social networks were identified as one of the main factors contributing to the development of the creative industry. We came to the conclusion that in the creative industries, new professions and monetization models play an important role in ensuring the economic stability of the creative industries. In addition, it can be seen that technological changes have a big impact on creative content. We tried to understand the relationship and risks between social media and the creative industry. The interaction of social networks and creative industries is constantly changing as technology evolves, which allows for a deeper analysis of new trends, tools, and their socio-economic implications in future research.