Аннотация
This study analyses the transformation of monumental sculpture in Kazakhstan within the context of the development of the creative industries. The relevance of the research is determined by the need to reconsider the role of public art in the implementation of state cultural development programmes. The aim of the study is to provide a comprehensive assessment of the potential of monumental sculpture by analyzing its aesthetic, economic, and social functions. The methodological framework is based on an interdisciplinary synthesis of approaches, including a case analysis of selected sites in Astana and Almaty, a comparative-historical analysis of the evolution of artistic forms, and a socio-cultural analysis of multiplicative effects. The findings reveal two stylistic tendencies: the ‘classical canon’, oriented towards a national-historical narrative, and the ‘new wave’, characterised by interactivity and an experimental approach. The empirical data confirm the impact of contemporary sculptural projects on tourism attractiveness and urban branding. The key role of sculpture in structuring public space and activating social interaction has been established. The practical significance of the research lies in developing mechanisms to advance public art, including methods of civic engagement and models of public–private partnership. Its scholarly value for the international community consists in presenting the experience of harmonising traditional culture and contemporary creative practices in the post-Soviet context.