Аннотация
This study examines the use of English loanwords, hybrid forms, and code-switching in contemporary Kazakh pop song lyrics within the framework of linguistic globalization and urban youth culture. Based on a corpus of Kazakh-language songs released between 2016 and 2025, the research applies both quantitative and qualitative methods, including frequency analysis, morphological analysis, semantic-pragmatic analysis, and discourse analysis. The results show that English lexical elements occur systematically and function primarily as discourse-pragmatic markers rather than as simple nominative units. The findings demonstrate that English roots are fully integrated into the Kazakh agglutinative system through morphological adaptation, forming productive hybrid structures with Kazakh case, possessive, and plural suffixes. Code-switching is shown to operate as a strategic discourse mechanism, shaping rhythm, emotional intensity, audience engagement, and stylistic identity, particularly in choruses and hooks. English elements serve as markers of modernity, urban lifestyle, and youth subcultural affiliation. Overall, the study argues that contemporary Kazakh musical discourse represents a hybrid multilingual system in which English functions as a key pragmatic and stylistic resource. The results highlight the high adaptability of the Kazakh language and contribute to current research in sociolinguistics, pop linguistics, and musical discourse analysis.