Аннотация
The relevance of the study was driven by the rapid development of digital technologies and the growing influence of digital culture on social, cultural, and communicative processes in modern society. The study of the transformation of online communication in the United Kingdom allows for a deeper understanding of global trends in the formation of new forms of cultural self-expression and social interaction. The aim of the study was to highlight the main stages of the formation of digital culture and its influence on social processes in the United Kingdom. An interdisciplinary approach was applied in the study, combining cultural, sociological, and media studies analysis to examine digital practices in British society. During the study, diverse information was collected regarding key aspects of digital culture, specifically blogging, social networks, online gaming, and memes. The process of change in communication and social interaction caused by the development of digital platforms was assessed, and it was investigated how the internet facilitated the formation of new cultural phenomena and approaches to self-expression in British society. In the course of the research, it was established that digital culture in the United Kingdom developed in several stages, beginning with blogging, which created a platform for independent self-expression and the discussion of important social topics. Subsequently, social networks such as Facebook, Twitter, and Instagram transformed the digital space, opening opportunities for mass communication, content sharing, and the development of new forms of interaction. Online gaming and e-sports also became an important part of digital culture, forming powerful communities and influencing economic and cultural processes. Meme culture evolved from simple jokes to serious social and cultural markers that reflected the public sentiment and became a tool for expressing collective opinion. The work carried out revealed the significant influence of British digital culture on global cultural and social processes, confirming its importance as a tool for the formation and transformation of modern social consciousness