Аннотация
The aim of the work was to study the changes in social consciousness in Kazakhstan over the past 50 years in the context of social modernization and globalization. To achieve the goal, a mixed method of analysis was used, including the development of an original questionnaire of 30 questions and in-depth interviews. The study involved 500 respondents from Kazakhstan representing three age groups: young generation (18–29 years old), middle age (30–50 years old) and older generation (51 years old and older). The results of the study showed significant differences in the perception of key social processes by different generations. Thus, 78% of young people positively assess the introduction of new technologies, seeing them as an opportunity for professional growth, improved quality of life and greater access to education. Among the older generation, only 39% of respondents expressed a positive attitude to technological changes, which is due to difficulties in adaptation and adherence to traditional ways of interaction. Gender analysis revealed consistent differences in the perception of gender roles. Thus, 65% of women from the older generation consider gender roles to be unchanged, reflecting adherence to traditional values, while 72% of young people support their transformation and advocate equal opportunities in professional and social spheres. The data collected allowed for a detailed comparative analysis showing how social attitudes have changed under the influence of technological progress, social reforms and global processes.