Аннотация
Abstract The financial and economic activities of the company are exposed to adverse external and internal factors. Signs of adverse influences are the: decrease of liquidity, loss of profitability, financial instability, increase of costs, to name a few. This paper demonstrates the financial analysis and diagnosis of the financial condition of the company by applying the improved normative model of diagnostics. Furthermore, the paper analyses each factor that impacts enterprise's activities and derives the possible perspectives of the company under study through econometric models.