Аннотация
In the context of education digitalization, psychological support for students becomes particularly important in maintaining their learning motivation. This study analyzes the impact of psychological support on student motivation in the digital environment. Based on fundamental theoretical approaches by Maslow, Ryan, and Deci, as well as international studies from Germany, the UK, the USA, and other countries with advanced digitalization, it is established that psychological support through digital platforms contributes to increasing student engagement, reducing stress levels, and improving academic performance. The methodology of our study includes a qualitative analysis of relevant sources with a focus on regional specifics. The results confirm the need for integrating psychological assistance into digital learning and developing specialized programs and tools. We have identified problematic aspects related to the accessibility of support and the training of specialists. The conclusions emphasize that psychological support should become an integral part of the digital educational process to ensure high levels of student motivation and success.