Аннотация
The study focuses on the application of virtual and augmented reality (VR/AR) technologies in the real estate sector, including property purchase, sale, rental, and design. In today’s fast-paced environment, population growth and increasing demand for housing require the implementation of innovative technologies to enhance transaction efficiency and improve customer service quality. The purpose of the study was to explore the potential of VR/AR technologies to improve real estate sales and design processes, as well as to analyze their economic efficiency. The research objectives included evaluating current trends in the real estate market in Kazakhstan, studying the impact of VR technologies on buyers’ decision-making, developing a VR tour and virtual design model, conducting a financial analysis of project implementation, and identifying potential risks and mitigation strategies. The results demonstrated that VR technologies accelerate the buyers’ decision-making process twice as fast compared to traditional methods (photos, brochures, 2D plans). More than 80% of respondents reported that virtual tours helped them better understand the layout and design of the property. The implementation of VR technologies contributes to increased sales volume, reduced costs for property demonstration, and expanded service markets both within Kazakhstan and internationally. Financial analysis showed that the project becomes profitable within the first two years of operation. In conclusion, the VR Estate project has significant potential to transform the real estate market, offering convenience, time and resource savings for all participants. Future prospects include expanding the range of services, integrating with international markets, and further utilization of augmented reality technologies for property reconstruction and interior design.