Аннотация
The relevance of the study is determined by the need to enhance students’ learning motivation in the context of educational digitalization, where traditional methods of teaching English are losing effectiveness under distance and blended learning formats. The aim is to conduct a comprehensive analysis of the impact of digital educational platforms on students’ motivation in learning English and to identify ways to enhance their effectiveness in Kazakhstan's higher education system. The methodology is based on the analysis of academic literature on digital learning motivation, the systematization of platform characteristics, and elements of comparative and structural-functional approaches to evaluate their didactic potential. Results indicate that interactivity, adaptivity, and timely feedback enhance students’ cognitive and emotional engagement, autonomy, and goal orientation. Future research prospects involve exploring the influence of adaptive algorithms and learning analytics on long-term motivation, as well asdeveloping region-specific strategies to overcome infrastructural and social barriers to digital education.