Аннотация
This research is aimed at analyzing the impact of the internet on language and culture. The development of digital culture and new communication technologies has introduced significant changes in the structure, style, and usage patterns of language. In particular, the influence of online writing, including communication through social networks, blogs, and forums, has led to the formation of informal, abbreviated, and visually enriched forms of language. The study examines the linguistic features of internet communication, its role in society, and new linguistic trends in the context of digital culture. Additionally, the research identifies the role of the internet in shaping the language and culture of the digital society, its influence on language change, and its impact on communicative functions in society. This work is focused on uncovering the transformation of the Kazakh language in the modern era and the specific characteristics of its use in social networks, the blogosphere, and other online platforms.