Аннотация
The relevance of the study lies in the need to teach students the theoretical and practical aspects of national branding through the creation of amulets that facilitate the integration of traditional symbols into the visual identity of educational institutions. The aim is to study the fundamentals of national branding based on traditional Kazakh symbols and their application in educational practice. The objectives include substantiating the role of traditional symbols in shaping the visual code of national identity, analyzing institutional experience with national branding, and developing practice-oriented approaches to branding education. The essence of this scientific research is to determine how traditional ethnocultural images can be transformed into contemporary visual forms. The research's scientific and practical significance lies in establishing interdisciplinary links in teaching the theoretical and practical aspects of national branding using amulets. The history of the origin of symbols, their use, data collection, questionnaires, and statistical methods were used. The main result: the development and testing of a methodology for teaching national branding through the creation of amulets based on traditional Kazakh symbols within the framework of the "Visual Identity" course. The value of scientific research lies in the combination of theoretical and practical aspects.The research findings can be applied in scientific, pedagogical, and applied fields, contributing to theory development and the formulation of new knowledge, informing educational programs and teaching methodologies, and addressing specific practical tasks, thereby demonstrating the theoretical and practical significance of the study.