Аннотация
The article conceptualizes business communication as a macro-level, integrative phenomenon that transcends the boundaries of business discourse and functions as a central component of international interaction. It argues that business communication should be situated within the field of business linguistics, where pragmatic, cognitive, and intercultural parameters intersect to form the communicative behavior of business actors. The study is relevant due to the growing complexity of globalized, multicultural exchanges, where communicative competence and cultural awareness determine the success of international cooperation. Methodologically, the paper adopts a cognitive-pragmatic and intercultural-communicative approach grounded in the principle of functional determinism, enabling a comprehensive typology of business communication based on social, linguistic, cognitive, and organizational factors. The research draws upon theoretical analysis of international scholarship and empirical material collected through a survey of 133 representatives of Kazakhstan’s business community. The survey results highlight the influence of collectivist values, relational trust, and varying degrees of message directness on communicative strategies, reflecting national cognitive styles and their manifestations in professional interaction. Scientifically, the study contributes a two-stage model of international commercial-contract negotiations encompassing an organizational-planning stage, which involves preparatory analytical and marketing work including electronic negotiations, and a process-effective stage, which focuses on procedural standards, documentation, and regulatory assurances. This model demonstrates how business communication operates as a systemic, multi-level process where discourse, cognition, and intercultural understanding converge to ensure transactional effectiveness. The novelty of the research lies in its integration of cognitive-pragmatic and intercultural methodologies, offering a unified framework for analyzing business communication as an independent, macro-level scientific discipline and substantiating this theoretical construct through empirical data drawn from Kazakhstan’s multilingual business environment.