Аннотация
The present study examines national costume as a complex cultural artifact and analyzes its representation within linguocultural discourse. Proceeding from the assumption that national costume functions not only as a material component of traditional culture but also as a semiotic formation, the article interprets it as a bearer of collective historical memory, cultural codes, and ethnically conditioned worldview patterns. The aim of the research is to identify the conceptual and discursive potential of national costume as a culturally significant sign reflected in linguistic representation. To achieve this aim, the study addresses the interpretation of national costume as an artifact, reveals its conceptualization in language, and explores the mechanisms of its discursive actualization. The research is grounded in an integrative methodological framework that combines descriptive, comparative, conceptual, and discourse-analytical methods, allowing for a multidimensional examination of the phenomenon. The scientific novelty of the study lies in the consistent application of the “artifact–concept–discourse” analytical model to the analysis of national costume within linguocultural discourse, which enables a systematic interpretation of its symbolic and communicative functions. The findings demonstrate that national costume serves as a key cultural marker that preserves and transmits cultural meanings, reinforces ethnic identity, and functions as an important medium of cultural communication. The results contribute to the theoretical understanding of national cultural heritage and offer new perspectives for linguocultural and discourse-based research.