Аннотация
This study presents a comprehensive analysis of the "Korean Dream" phenomenon as a new socio-cultural construct that shapes persistent migration trends among youth in Central Asian countries (primarily Kazakhstan, Kyrgyzstan, and Uzbekistan). The purpose of this work is to identify and analyze the mechanisms by which the "Korean Dream" is formed. The significance of the work lies in understanding the reasons for the shift in the traditional migration trajectory, which is caused by geo-economic changes and the growing cultural influence of the "Korean Wave" ( Hallyu ). The study interprets this phenomenon as a unique socio-cultural mechanism that expresses the young generation's sustained desire for social mobility and economic freedom. The novelty lies in the complex analysis of the phenomenon through the integration of Joseph Nye's "soft power" concept and Arjun Appadurai's theoretical model of "imagined worlds." This approach allows for the revealing of mechanisms that form symbolically-charged, rather than solely economically motivated, migration intentions, which are created by the cultural attractiveness of South Korea. The key thesis of the work demonstrates that the "Korean Dream" functions as a cultural alternative to the Western ideal of success, proposing principles of discipline, collectivism, and diligence as keys to achieving success. The study was implemented using a comprehensive methodological approach, including the analysis of statistical data, scientific literature, and internet space analysis. Four key catalysts for the "Korean Dream" were identified: media influence, educational mobility, high economic incentives, and socio-cultural prerequisites. As a result, a central paradox was discovered: a significant gap between romanticized expectations and the realities of the Korean labor market. Nevertheless, the motivation for a long-term stay remains high. This is explained by the fact that Korea, even under conditions of hard labor, provides migrants with a real opportunity to achieve economic independence and social mobility, which is difficult to access in their countries of origin. The conclusion confirms that the "Korean Dream" functions as a strategic stage for the accumulation of human and financial capital, reflecting the transnational nature of modern migration.