Аннотация
This article examines the importance of personal data protection in the digital age and current issues in the field of cybersecurity. Personal data refers to information such as a person’s full name, personal identification number, address, phone number, and bank accounts. Breaches of data security may result in violations of individual rights and cause material and moral damage. The article analyzes the concept of personal data, modern protection methods, as well as legal and technical measures. Based on Kazakhstani and foreign experience, specific recommendations are provided.