Аннотация
Based on and in connection with mesoterritorial studies of the regional service sector, the article examines the potential of gastronomic tourism in the North Kazakhstan region. The need to develop the non-manufacturing sector is dictated solely by the agricultural specialization of the region and the monopolization of the rural labor market. At the same time, the available tangible and intangible assets allow for the full-scale development of service sectors, especially gastronomic tourism. Various gastronomic products are offered that can have a multiplier effect on the service economy and the sustainable development of the region as a whole.