Аннотация
In the context of globalization, the level of sustainable development of states is closely linked to their active participation in international economic relations, especially within the system of foreign trade. In this context, export-import operations are one of the drivers of the national economy of the Republic of Kazakhstan. The relevance of the study is the need to enhance the competitiveness of Kazakhstani products in world markets and deepen cooperation with European countries. The purpose is to analyze the impact of European integration processes on the republic’s foreign economic relations, identify key directions, and substantiate prospects for effective partnership. Methods — comparative analysis, through which differences in volumes and structural adaptation of marketing and sales at different stages between Kazakhstan and the European Union were identified. Using statistical methods, indicators of interstate trade turnover were analyzed. The methodological basis of the research comprised methods of system diagnostics and dynamic situation testing, abstract-logical, statistical-economic, comparative, and forecasting methods, which made it possible to identify long-term trends in foreign trade contacts and provide a comprehensive assessment of the phenomenon under study. Results — the interaction between the integration policy of the European Union and the trade strategy of the Republic of Kazakhstan is substantiated; the features of expanding the scale of integration programs of states within the EAEU are shown; the role and significance of the Eurasian Economic Union for further joint actions are revealed; and the directions of the country’s foreign trade course are clarified. Conclusions — partnership with the European Union strengthens the republic’s trade and economic ties, opens access to new markets, promotes the introduction of innovative technologies, and enhances the international alliance in longterm plans for the future as the main vector for forming a new model of global transformation.