Аннотация
The article is devoted to the study of financial-analytical approaches for evaluating the effectiveness of FinTech projects in Kazakhstan under the conditions of the digital transformation of the economy. It analyzes the modern methods used to measure the success and impact of FinTech initiatives, identifying key performance indicators and metrics applicable in the digital era. The experience of Kazakhstan’s FinTech sector is examined, highlighting how digital transformation has amplified the need for robust evaluation frameworks. Particular attention is paid to economic and social effects achieved through FinTech solutions, including improvements in efficiency, financial inclusion, and service innovation. The article also considers the interplay between public and private FinTech projects – from government-led digital infrastructure (such as the Digital Tenge) to private fintech startups – and how their effectiveness can be assessed using both traditional financial metrics and modern analytical tools. The approaches are illustrated with recent data and case studies from Kazakhstan’s fintech ecosystem, and comparisons are drawn with successful international experiences. Explicitly applied ROI, NPV, IRR, and Payback to the projects in scope and complement them with adoption and cost-to-serve indicators to keep the evaluation practical and comparable. The study underscores that in the digital economy, evaluating FinTech project effectiveness requires a mix of quantitative financial analysis and qualitative impact assessment, aimed at ensuring sustainable and measurable economic growth in the country.