Аннотация
This article examines methodological approaches to assessing the impact of the creative economy on the country’s economic growth. Special attention is paid to the study, development and justification of key tools and indicators that measure the contribution of creative industries to economic development. The functioning features of the creative economy, its role in the modernization of traditional industries and the formation of new jobs are analyzed. A comprehensive assessment methodology is proposed, including econometric analysis, indicative models and qualitative methods adapted to the conditions of Kazakhstan. The results obtained confirm that the creative economy is an important driver of sustainable growth, contributing to the diversification of the national economy and increasing its competitiveness. Practical recommendations have been made to strengthen government regulation and support, and stimulate creative industries in the country.