Аннотация
In the first decade of the 21st century, the global community faced a number of significant crises that have a negative impact on the economic condition of all states. Thus, the issue of finding recommendations on levelling or reducing the negative impact has become particularly relevant. The purpose of this study was to offer some recommendations in the field of crisis management for Kazakhstan in order to reduce the negative impact of the consequences of the pandemic COVID-19, as well as the war in Ukraine. The main methods of research within the framework of the work were analysis, forecasting, abstraction, historical method and others. Within the framework of the work, the assessment of modern complexities of crisis management was carried out. The problems were divided into 4 separate groups; also approaches to them were described, which should be applied by the state or enterprises to ensure the most effective functioning. The paper assessed the importance of structuring business activities in order to prepare in advance for possible crisis events while maintaining financial stability and optimal profitability. It also analysed the impact of crises on macroeconomic factors using Kazakhstan as an example, highlighting the impact of events such as the Russian-Ukrainian conflict and the COVID-19 pandemic. Among the factors noted were: international trade, inflation rates, unemployment, wages, and gross domestic product (GDP) trends. In summary, the role of competent decision makers who can navigate and implement development strategies during crises was described, taking into account the unique characteristics of each event. The analysis provides a comprehensive view of crisis management issues, providing recommendations that can be applied by businesses and governments seeking effective strategies to navigate through uncertain and turbulent circumstances.