Аннотация
With the acceleration of digital transformation, the supply chain management of e-commerce enterprises faces unprecedented opportunities and challenges. The application of digital technologies, such as big data, artificial intelligence, the Internet of Things, and blockchain, is profoundly changing the management model and operational efficiency of the supply chain. This study aims to explore the impact of digital transformation on the supply chain management of e-commerce enterprises, focusing on how digital technology can improve supply chain efficiency, reduce costs, and increase customer satisfaction. It also identifies the main challenges faced in the process of digital transformation, such as technology integration, cost management, and talent shortage. Combining theoretical analysis with actual data, this paper puts forward strategic recommendations that enterprises should take when implementing digital transformation.