Аннотация
Sustainability The development of innovative potential in the context of globalization is one of the factors for ensuring the country's competitiveness, economic, technological, environmental security and sustainable development. An innovative model of the economy will ensure the sustainable development of the country today and in the future. In this regard, the state should pay special attention to the development of domestic innovative entrepreneurship. Today, the development of innovative potential is the most important task for the Republic of Kazakhstan. The author studied the number of operating small and medium-sized businesses in the Republic of Kazakhstan and the level of innovative activity of enterprises. This indicates certain results of innovative progress, but at the same time indicates a low level of innovative activity of domestic entrepreneurship. It should be noted that despite the growth of innovative enterprises, the entrepreneurial activity of domestic enterprises in the field of innovation remains low. Kazakhstan already depends on introduced and used foreign developments and technologies, which makes it difficult to manage and modernize its production base. Therefore, raising the level of domestic innovative entrepreneurship requires solving many issues related to improving its activities, developing an innovative environment, training, stimulating, financing qualified specialists in demand, regulating innovations and further forming a legal framework for an innovative economy model. In this regard, the article proposes measures that need to be taken to enhance the development of the innovative potential of industry in Kazakhstan.