Аннотация
The present study aims to comprehensively evaluate the Kazakh jewelry tradition within the context of cultural values, attitudes, and ethnic identity. The research utilized a comparative correlational survey model with a sample of 401 voluntary participants residing in Kazakhstan. The findings indicate that participants have a high perception of cultural values related to jewelry, while their identity perception is at a moderate level. Female participants demonstrated significantly higher cultural value perceptions and knowledge levels compared to males. Furthermore, postgraduate and university graduates, as well as individuals over 51 years old, showed significantly higher perceptions of cultural values and recognition levels. Analysis by nationality revealed significant differences in favor of participants from Kazakhstan. Regression analysis revealed that both identity perception and awareness/recognition levels of jewelry positively and significantly predict cultural value perception. These predictor variables collectively account for 22.0% of the variance in the dependent variable (cultural value perception). Future research should explore the cross-cultural transformation of Kazakh jewelry motifs. Longitudinal and mixed-methods research designs could help explain the temporal and causal relationships among cultural values, identity perception, and awareness. A more profound analysis of symbolic meanings through qualitative fieldwork and semiotic analysis in rural areas is also suggested. Finally, integrating motif-based content into museum technologies and educational programs, along with digitizing oral narratives from the older generation, could support the intergenerational transfer and preservation of cultural heritage.