Аннотация
The article deals with euphemisms and politically correct expressions used in such branches of the humanities as political science, ethnography, cultural studies, etc., as well as sociolinguistics. In the article the primary sources of the use of euphemisms and politically correct expressions in English are traced, methods for translating these expressions into the Kazakh language are given. In addition, the existing methods of terminologization and definition of euphemisms and politically correct expressions in Kazakh linguistics are described. The sources of the research are periodicals in the Kazakh language of republican and local significance, as well as scientific publications and books, dictionaries published in the period from 2000 to 2020. Scientific work has a descriptive character. The theoretical value of the scientific work lies in the proposal of new data on the ways of conceptualization and terminology of euphemisms and politically correct expressions in the Kazakh language. The practical significance of the study lies in the possibility of applying the results of this scientific study in systematizing knowledge about the definition and terminology of new concepts in the Kazakh language, in the possibility of using the results to improve the efficiency of teaching such disciplines as Kazakh linguistics, translation studies, intercultural communication, as well as in the field of lexicography. Theoretical analysis and practical activities carried out in this area allow us to conclude that euphemisms and politically correct terms have an ideological mechanism and a mechanism for regulating consciousness, aimed at preventing interethnic, intercultural and interethnic conflicts.