Аннотация
Social media micro-dramas have become a crucial vehicle for crosscultural communication between China and the United States.Audience perception and media engagement directly influence their communication value and the presentation of cultural differences.This article examines micro-dramas on Douyin and WeChat Video in China, and TikTok and Reels in the United States.Combining research data and case studies, this article analyzes the psychological differences between audiences in content perception and emotional feedback, as well as media engagement trends such as likes, comments, and secondary creation.The study found that Chinese audiences prioritize emotional resonance and value transfer, while American audiences prioritize entertainment experience and personalized expression.Furthermore, platform algorithm differences further influence engagement intensity.Based on this, recommendations for optimizing content creation and dissemination are proposed, providing a reference for cross-cultural micro-drama dissemination.