Аннотация
The development of art management in Kazakhstan is accompanied by several challenges, such as a shortage of qualified personnel and financial constraints. At the same time, the growing interest in culture, the expansion of the creative industries, and the development of international partnerships create promising opportunities. The aim of this study is to develop and justify methodological approaches for designing a practice-oriented educational program in Art Management for training professionals in the field of arts administration, using the Kazakh National Conservatory named after Kurmangazy as a case study. Methods.The article discusses methodological approaches to the creation of a practice-oriented educational program in art management. In the context of limited human and financial resources, the study relies on a comprehensive set of scientific methods, including labor market analysis, project-based and competency-based approaches, as well as evaluation of the effectiveness of the implemented changes. The developed program focuses on building essential professional skills and includes international, interdisciplinary, and practical components. The results obtained can be adapted for other educational institutions and used in the development of similar programs in the field of creative industries. Results.The study resulted in a step-by-step plan for improving the program, which includes an analysis of the relevance of course content, an assessment of labor market demands, the revision of academic disciplines, and the preparation of teaching staff. As a result, the updated Art Management program acquired a clearly practice-oriented focus. Key innovations introduced include: systematic updates to the curriculum in three core areas; the introduction of internationally oriented courses; the development of an interdisciplinary approach; and the strengthening of the practical component through an increased number of hands-on classes and internships. The implementation of the study's results contributes to enhancing the quality of training for professionals capable of effective work in the cultural and music industries. The possibility of implementing this program in other universities in Kazakhstan and abroad provides a basis for comparative analysis of its effectiveness and further optimization. A promising area for future research is the development of universal methodological recommendations for designing practice-oriented educational programs in art management, adaptable for various educational institutions.