Аннотация
The article analyzes the main directions of sustainable tourism development as a driver of service economy growth at the state and regional levels. Despite the obvious successes, tourism occupies an unreasonably modest place in Kazakhstan's GDP, which initiates a search for ways to activate its potential, especially in the regions. One of the promising types of sustainable tourism is gastronomic, which has a multiplicative effect in the economy of agricultural regions, such as the North Kazakhstan region. Using a traditional set of scientific methods, the factors of the development of gastronomic tourism have been identified, growth points have been identified based on the preferences of potential acceptors of the tourist product.