Аннотация
This article conducts a linguistic and discourse-oriented analysis of memoirs authored by leaders of the early twentieth century Alash movement in Kazakhstan. Unlike prior studies that emphasize the historical or political value of memoirs, this research foregrounds them as sites of linguistic negotiation, where form and expression actively shape meaning. The study applies Critical Discourse Analysis (CDA) and Systemic Functional Linguistics (SFL) to examine four interrelated dimensions: lexical choices (including culturally salient terms and borrowings from Russian, Arabic, and Persian), morphological and syntactic structures (nominalization, evidentiality, and sentence complexity), pragmatic strategies (speech acts, deixis, politeness), and narrative organization (shifts between personal and collective voices, intertextuality with oral traditions). Particular attention is paid to hybridity as a discourse strategy, whereby memoirs blend oral heritage, literary Kazakh, and multilingual influences to construct cultural identity. The findings demonstrate that language in these texts functions not merely as a transparent medium of recollection but as a performative resource for preserving memory, asserting cultural continuity, and negotiating authority. In doing so, the memoirs emerge as a linguistic archive that embodies the interplay of tradition and modernity, individual voice and collective identity, resilience and hybridity.