Аннотация
This study investigates the integration of authentic content into the educational process, with a focus on language learning. Authentic content refers to real-life materials not originally designed for classroom use, such as films, podcasts, social media posts, and other digital resources. The research explores the benefits of authentic materials in enhancing student motivation, engagement, and language proficiency, as well as the challenges educators face in their implementation. Data were collected through questionnaires, semi-structured interviews, classroom observations, and student reflections involving 12 secondary school students and 8 English teachers in Uralsk, Kazakhstan. Findings reveal that while authentic content positively influences learners’ communicative competence and cultural awareness, difficulties such as adapting materials to diverse proficiency levels, limited preparation time, and lack of ready-to-use resources hinder effective application. The study emphasizes the critical role of teacher training and resource development in overcoming these barriers. Recommendations for practical strategies and future research directions are provided to support the successful integration of authentic content in language education.