Аннотация
ABSTRACT The aim of this study is to conduct a SWOT analysis of online and work‐integrated learning in higher educational institutions in Kazakhstan. The participants of the study were 117 s‐year students from Toraigyrov University. Students filled out electronic SWOT matrices after completing a three‐month period of online and work‐integrated learning. The results of the SWOT analysis revealed that the key strengths of online learning in Kazakhstan include its flexibility, accessibility of educational materials and individualisation of the learning process. Weaknesses included the lack of live interaction with instructors and peers, insufficient feedback and technical difficulties. Opportunities for online learning involve access to global education and the enhancement of digital literacy. Threats encompass social isolation, demotivation and potential declines in education quality. The study's practical significance lies in the potential application of its results for enhancing online and work‐integrated learning in Kazakhstan, as well as the development of hybrid educational programmes.