Аннотация
The article examines the development of the precious metals market in Europe since 2000, with particular emphasis on the impact of globalization, economic crises, innovation, and regulatory changes in the Union. Particular attention is paid to the importance of precious metals for the European economy, including their role as stable investment assets. The consequences of the 2008 financial crisis and the COVID-19 pandemic in 2020, which led to an increase in demand for gold and other precious metals that served as a means of preserving capital, are considered. The role of countries such as the United Kingdom, Switzerland, Germany, and France in the functioning of the global precious metals market is highlighted, in particular through key trading venues such as the London Metal Exchange. The contribution of the European Union to improving the regulatory framework aimed at ensuring transparency, ethics, and sustainability in the precious metals trade is highlighted. The impact of EU directives on business processes and the growth of quality standards is highlighted. Attention is also drawn to the prospects of the European precious metals market, including expanding international influence through technology exports, establishing partnerships with countries implementing «green» technologies, and innovative development. The article emphasizes the importance of legislative reforms and creating conditions for attracting investment, in particular to support technological startups and the development of environmentally sustainable mining methods. In conclusion, the article presents a comprehensive analysis of the current state of the precious metals market in Europe, its key challenges and achievements, emphasizing the importance of a comprehensive approach to the implementation of innovations and regulatory changes in the precious metals market to ensure sustainable economic growth and competitiveness in the global economy.