Аннотация
The article considers fields of communicative and pragmatic studies of speech patterns and is devoted to comparative research of referring in Kazakh and Russian languages in communicative-pragmatic aspect. By being the specific tool of contact establishment, the addressing to a person is one the most used speech unit in Kazakh and Russian languages. The addressing to a person is part of speech ethics, that is used at different cases of conversation. In addition, it is used by people that have different social features and is directed to different conversation participants. The study of addressing system is specific tool of native language cultural analysis, since used by the representatives of different cultures, the set of addressing is reflection of speech patterns situations from the perspective of ethno-psychology and cultural traditions. Received: 30 January 2025 / Accepted: 16 June 2025 / Published: 05 July 2025