Аннотация
The present research study examines the problems and prospects of Kazakhstan’s tourism sector. By reviewing the current issues confronting the tourism industry and determining its potential for expansion and improvement, this research offers valuable perspectives that can guide actions intended to strengthen Kazakhstan’s standing as a sustainable and economically viable travel destination worldwide. A mixed-methods approach was administered to explore the problems and prospects in Kazakhstan’s international tourism, focusing on garnering the opinions of foreign tourists who have visited Kazakhstan. The researchers gathered the data from 206 foreign tourists by administering a well-structured and self-administered questionnaire. This study provided valuable information about Kazakhstan’s current state of the tourist business, highlighting both opportunities and challenges. The results indicated that travelers preferred specific locations over others, such as the Southern and Northern ones. The respondents stated that the three most pressing issues facing Kazakhstan’s tourist sector are infrastructure, marketing, and service quality. Despite these challenges, respondents highlighted Kazakhstan’s incredible natural beauty as a significant expansion opportunity for the travel industry. This study suggests a practical strategy for boosting passenger numbers and strengthening the country’s tourism industry. By providing a distinctive analysis of foreign and domestic tourism in Kazakhstan, this study advances the field of tourism studies. It stands out because it focuses only on the opportunities and difficulties of foreign travel in Kazakhstan. The study’s unique approach to comprehending the experiences and viewpoints of foreign visitors to Kazakhstan is rooted in its empirical methodology.