Аннотация
In the dynamic landscape of higher education, information technology has emerged as a transformative force, significantly influencing students' personality development. This study exploresthe complex relationship between technology integration and the cognitive, social, and emotionalgrowth of students in higher education institutions. The analysis investigates the role of digitallearning platforms, online resources, collaborative tools, and data analytics in shaping students’personality traits, highlighting both their advantages and potential drawbacks.The research aims to provide a deeper understanding of how technology fosters critical thinking,collaboration, and creative problem-solving–skills essential for success in the contemporaryworkforce. However, challenges such as increased screen time, digital distractions, and socialisolation underscore the importance of balanced technology use.A mixed-methods approach was employed, integrating quantitative data (surveys, academicperformance, and technology usage statistics) with qualitative feedback (interviews with students, educators, and administrators). This methodological blend offers nuanced insights into the dualimpact of educational technology on personality formation.Findings suggest that while technology enhances knowledge accessibility and intellectualengagement, it also poses risks to physical and psychological well-being. The study advocates for fostering interpersonal skills and promoting responsible digital behavior to address these concerns. Ultimately, this research calls for a balanced and student-centered approach to educationaltechnology integration. Higher education institutions must strive to align technological innovationswith humanistic values to nurture emotionally intelligent, socially competent, and intellectuallyempowered individuals.