Аннотация
This paper explores the complex field of gender linguistics, concentrating on the issue of political correctness with regard to terminology. The terminology we use to define gender identities and expressions is changing dramatically in today’s conversation, reflecting societal understanding and sensitivity to a range of gender experiences. Political correctness, which emphasizes deferential communication and inclusive language that recognize the range of gender identities outside conventional binary definitions, forms the foundation for this change. This article’s goal is to critically examine the relationship between gender linguistics and political correctness, paying special attention to the language used in conversations on gender-related topics. It investigates the development of language around gender, emphasizing how considerate and polite language is used as a vehicle to promote acceptance and understanding. The study analyzes the impact of political correctness on gender linguistics through a terminological perspective, examining examples of gender-neutral vocabulary from media sources and the development of feminitives in English and Russian languages. Research methods include textual and comparative analysis, observational techniques, and descriptive approaches. The theoretical significance of the work: modern linguistics must research into the foundations of gender reflection in language, because language plays a significant role in the mechanisms of cultural representation of gender, which makes linguistics one of the most important scientific disciplines through which the process of knowledge of gender can be examined.The practical significance of this study extends to various areas of linguistic research and applications. One of its main contributions is the promotion of gender-neutral language in both spoken and written communication. As language evolves to reflect societal shifts, an understanding of gender-sensitive terminology and its proper usage becomes increasingly important in creating inclusive discourse.As awareness of gender diversity grows, this study can also guide the development of policies and educational resources aimed at enhancing the use of gender-neutral language in public and private communication, contributing to broader cultural changes toward equality and respect. The work’s scientific value stems from its examination of the complex interactions among gender linguistics, political correctness, and the specialized language used in gender discourse.