Аннотация
"The article is devoted to the study of the language representation of conflicts in media texts in English, Russian and Kazakh. The main objects of research are lexical, stylistic and cognitive means used in national media resources to describe conflict situations. Key features of conflict vocabulary are identified, such as emotional coloration, the use of metaphors, rhetorical techniques and grammatical constructions that reflect the cultural and linguistic specifics of each studied group. The analysis was carried out on the basis of a corpus of texts, including articles from leading English-speaking (The Guardian, BBC, The New York Times), Russian-speaking (TASS, RIA Novosti, Izvestia) and Kazakh-speaking (Egemen Kazakhstan, Kazinform, Almaty TV) media covering various political, social and cultural conflicts. Methods of comparative analysis, critical discourse analysis and linguistic statistical data processing were used, which made it possible to identify both universal mechanisms of influence on the audience and unique features of national media traditions. The findings of the study confirm that language in media texts performs not only informative, but also cognitive and ideological functions, forming the public perception of conflict situations. The practical significance of the work lies in the possibility of using the data obtained for training journalists, developing recommendations for creating media materials, as well as for translating and adapting texts in intercultural communication. The study highlights the importance of considering cultural and linguistic sensitivities when analyzing media discourse and creating conflict-focused texts. The results of this study contribute to the development of the theory of media discourse, cognitive linguistics and intercultural communication, opening up prospects for further research in the field of language representation of conflicts Keywords: media discourse, language representation, conflicts, critical discourse analysis, intercultural communication, cognitive linguistics. "