Аннотация
The article presents new directions and approaches of e-commerce for improving and evaluating the effectiveness of modern Internet marketing campaigns in Kazakhstan. Today, the role of the Internet is very high, as well as the use of Internet marketing technologies in the activities of modern companies, which are mainly focused on the use of information technology and the identification of related problems. The Internet is a tool for creating not only financial, information, and consulting services, but also innovative types of business, such as e-commerce. These components of marketing activities have been described when using Internet technologies for the development of modern technologies, and these, in turn, are business structures focused on digital marketing. Today, it is becoming a popular method of attracting consumers, conducting research, as well as an effective way to bring a company to market. This area is becoming more and more popular and is being actively implemented every year, which can be explained by the significant advantages and a wide range of tools used. Therefore, the article is aimed at evaluating the effectiveness of modern Internet marketing campaigns in Kazakhstan as a whole. We assess how much the effectiveness of Internet marketing campaigns has positively or negatively affected Kazakhstan in accordance with the changes. Modern information technologies, including Internet marketing, are an indispensable tool in building relationships between market participants and an effective tool used in business operations. Therefore, the article examines the advantages, advantages and disadvantages of modern Internet marketing campaigns, how well they are developed in Kazakhstan and how often they are used in Kazakhstani enterprises. The criteria for evaluating the effectiveness of modern marketing campaigns are evaluated, including indicators of ROI, CPM, CPC, and the growth rate of Internet marketing in Kazakhstan.