Аннотация
In modern conditions, corporate culture plays a key role in improving the efficiency of an organization. The article provides a comprehensive analysis of existing models of the influence of corporate culture on the performance of companies and identifies key cultural factors contributing to strengthening their positions in the market. The purpose of the study is to identify and evaluate the impact of corporate culture on the effectiveness of the organization using methodological and empirical approaches. The scientific novelty lies in the comprehensive analysis of corporate culture models and the identification of the most significant factors affecting the company's productivity in a competitive environment. The objectives of the research are to study the concepts of corporate culture and their evolution and to analyze modern models of the influence of corporate culture on the effectiveness of the organization. The research methods include a comparative analysis of existing theoretical models, an empirical study of the impact of corporate culture on the activities of organizations. The results of the study confirm that corporate culture is a strategic management tool that helps consolidate staff, increase employee motivation and increase the competitiveness of the enterprise.